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Digital Marketing Manager


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Location: Austin TX

Company Name: SamCart

Occupational Category: 13-1161.00,Market Research Analysts and Marketing Specialists

Date Posted: 2020-02-19

Valid Through: 2020-03-20

Employment Type: FULL_TIME

Description:

SamCart creates beautiful one-page websites that showcase your products, convert visitors into customers, and increase the value of each purchase. SamCart is a web-based check out platform that features conversion-optimized checkout templates along with 1-click upsells, subscription and payment plan capabilities that are designed to maximize profits from every sale.

SamCart is looking for a talented Digital Marketing Manager to join our team. We are looking for someone to run our paid media campaigns primarily across Facebook and Google AdWords; as well as open up new channels. As a primarily marketing focused organization this is a great opportunity for having direct impact on the continued success of a fast growing SaaS business. This is a pivotal position, we are looking for an entrepreneurial spirit and the desire to constantly learn and test new ideas. At SamCart we are a delivery-focused organization and you will be given the freedom and creativity to make our advertising campaigns your own.

SamCart is a venture-backed and cash flow positive early stage startup. Ability to set strategy but a willingness to dive into details with the team and being highly comfortable navigating ambiguity in a startup environment is a must.

Note: This job is available in either our of our Austin, TX or Fulton, MD offices.

Responsibilities:
• Compile, analyze, and summarize core metrics related to marketing and ad spend
• Continue to modify audiences and tactics to profitably increase spend levels when ROAS allows
• Create a set of rules (based on certain KPIs) that determine when to refresh ads, test new creative/targeting, etc
• Work with creative team to refresh ad creative when ads start to underperform
• Constantly test new creatives, targeting, bidding, & budgeting strategies
• Keep a regularly updated customer persona document
• Run weekly funnel and/or landing page experiments aimed at increasing EPC
• Segment data/audiences by recency, frequency, and monetary milestones
• Vet new tactics and prove or refute efficacy

Ideal candidates should have professional experience in the following:
• At least three years of relevant experience
• Experience running large ($25,000/month or more) campaigns
• Experience with Facebook Ads Manager
• Experience with Google Adwords
• Experience with other paid channels such as Youtube, LinkedIn, etc a strong plus
• Experience in Direct Response Marketing, where ROI actually matters or working within a SaaS company
• Excellent communication skills – both written and verbal
• Tech-savvy, adaptable, and comfortable with frequent functionality updates
• Bachelor’s Degree or equivalent work experience

Here at SamCart, we are startup veterans, marketing savants, experienced experts, and eCommerce bosses. Our goal is to build the industry-leading direct-to-consumer eCommerce platform. We work hard, play hard, and enjoy some amazing benefits – all the basic stuff and more, like:
• An unlimited PTO policy
• Flexible work schedule
• Generous stock options
• Full health benefits including dental and vision
• Cool offices with cool people
• Free snacks and drinks
• Regular happy hours and other fun stuff