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Marketing Analytics Analyst


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Location: Midvale UT

Company Name: CHG Healthcare

Occupational Category: 13-1161.00,Market Research Analysts and Marketing Specialists

Date Posted: 2020-02-09

Valid Through: 2020-03-10

Employment Type: FULL_TIME

Description:

CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year.
Our industry is growing and demand is high. This means you'll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding.

Marketing Analytics Analyst will lead the execution of strategic marketing analytics initiatives, from idea to successful implementation. They will leverage a variety of analytics and marketing performance sources, and champion the design, development and implementation of an end-to-end performance measurement process across Marketing. Partner with functional teams (Digital, Strategy, Channels, Campaign) to measure and analyze the scale and effectiveness of marketing contributions.

The ideal candidate will have a blend of marketing and analytic ability. S/he must be able to process and interpret vast amounts of data and compile the data into insightful reports that support the organizational needs. S/he will monitor, report and project the performance of our marketing efforts and inform on trends and variances against expectations. This individual should be a driven, self-starter capable of identifying business needs and suggesting solutions and improvements.

This role is also responsible for leading the translation/simplification of complex data into impactful business actions. This role will work with executive and management teams to directly influence business development, customer relationship management and marketing programs. In addition, they will directly influence the tools, techniques and internal processes that are utilized to advance the internal analytic capabilities.

+ Build a program to measure and monitor customer acquisition cost, lifetime value and ROI.
+ Develop expertise in conversion funnel and metrics used to measure success and opportunities.
+ Analyze channel spend and effectiveness to support investment decisions.
+ Communicate marketing analytics insights through compelling storytelling to drive action and decision-making.
+ Leverage analytical proficiency to contribute to marketing performance reporting and analysis at an aggregate and campaign level.
+ Act as a champion for a data-driven culture, evangelizing best practices with internal stakeholders across functional areas.
+ Ability to measure the impact of marketing as a whole or drill into specific campaign successes.
+ Work closely with the sales, finance and marketing teams, particularly leadership, to ensure the best use of budget and deliver an effective marketing analytics strategy to meet the business objectives.

+ Strong project manager with experience working with cross functional teams to deliver results
+ Solid understanding of digital marketing and can manage and report on marketing campaign tracking, including sources across multiple channels
+ Strong analytical skills and data-driven thinking; up to date with the latest trends and best practices in online & offline marketing and measurement.
+ Experience using Salesforce, Tableau and MS Office
+ Strong verbal and written communication skills with the ability to communicate methods and results to a non-technical audience
+ Proven track record to prioritize day-to-day and long-term strategic projects
+ Strong ability to influence, collaborate and partner with teams and leaders across the organization
+ Lead marketing attribution modeling/ROI measurement
+ Analyze existing marketing programs for performance, profitability and revenue opportunity, and recommend improvements.
Education & Years of Experience:
+ 6+ years of marketing, analytics, or statistics experience
+ 5+ years related experience in B2B marketing and/or Sales, Marketing or Financial analysis

+ Competitive pay
+ Healthcare coverage with corporate wellness program
+ Free on-site health center and health coaching for employees and dependents
+ 401(k) company match
+ Tuition reimbursement
+ 14 days of PTO your first year and paid holidays
+ Hall of fame development programs as recognized by Training Magazine
+ On-site cafeteria and game room
Click here to learn more about our company and culture.
To have your resume reviewed by Talent Acquisition, click "Apply" at the top of the screen.

We are an Affirmative Action/Equal Opportunity Employer
Veterans/Disabled
We are an at-will employer

ID: 2019-4867
Location Address: 7259 S. Bingham Junction Blvd US-UT-Midvale
External Company Name: CHG Healthcare