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Search Engine Optimization Specialist


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Location: Overland Park KS

Company Name: Go Local Interactive

Occupational Category: 15-1199.10,Search Marketing Strategists

Date Posted: 2020-02-09

Valid Through: 2020-03-10

Employment Type: FULL_TIME

Description:

Job Description

As a Search Engine Optimization ("SEO") Specialist, you lead the strategy and optimization of your clients search engine optimization programs. You perform strategic planning, performance analysis, testing, and reporting on all assigned campaigns. You provide an excellent client experience, including ongoing communication and education, and in-person meetings with high-value clients at least once per year. You thrive in a cross-functional team environment and understand how your decisions impact both your clients and Go Local. You strive to increase the value of your client portfolio through additional revenue from current accounts and assisting the agency to obtain new accounts. Your ability to provide unique solutions for both your clients and the agency will produce great results!

Job Expectations
• Manage the SEO product lifecycle from beginning to end
• Manage and be a point of contact for your assigned roster of clients
• Identify and implement SEO tactics and best practices
• Identify and implement User Experience and Accessibility best practices
• Monitor short-term and long-term optimization strategy and development of product performance
• Ensure programs are properly positioned with our clients
• Formulate metrics and interpret monthly reporting to measure agency and client success
• Conduct ongoing professional research and education, staying up-to-date on industry trends
• Effectively communicate information internally to the appropriate product teams
• Support the New Business and Strategy Departments with sales, organic growth, and client retention
• Delegate tasks to the SEO Coordinator when appropriate
Job Qualifications
• A proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast-paced environment to effectively meet deadlines
• Strong written and verbal communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
• Strong presentation skills
• Demonstrates the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
• Demonstrates strategic and creative thinking when solving problems
• A basic understanding of content management systems (WordPress experience preferred)
• A strong understanding of User Experience and technical SEO Requirements
• An advanced understanding of Screaming Frog, Google Analytics, Search Console, Tag Manager, and Bing Webmasters
• Demonstrates an understanding of Local SEO and Content Marketing
• A basic understanding of Paid Search and Social Media Marketing
• Proficient skills in Microsoft Word and PowerPoint, and advanced skills in Microsoft Excel
Required Experience
• Bachelors Degree in Marketing, English, Communication, or another related field, or equivalent experience
• Google Analytics Certified
• 2-4 years of SEO experience
• 1+ years of customer service/consulting experience
Travel
• Up to 5%
Schedule
• Full-Time
Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
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